Yana Anokhina, owner of Voeu Du Coeur, talks us through life, style and velvet.
How did Vœu Du Cœur come about?
I took up a hobby and Voeu Du Coeur emerged, more or less by chance. It was a vocation and now it is my life’s work.
What’s the story behind the name?
There was a wonderful lovestory of a Ukrainian millionaire and a French woman in the beginning of the last century.
It is an intriguing story to be told. Stay tuned!
Describe Vœu Du Cœur in a sentence.
What is your mission with your brand?
Our mission is simple : be genuine, create high-quality products and make every customer happy.
We make your hearts race.
We provide an experience to remember and deepen that “wow effect” of the most important event in your life.
We treasure these special moments years later.
You just need to look at your velvet ringbox and it brings back memories of the good times.
What do you think are the latest wedding trends?
What really metters to me is something timeless .
How important color is in your work ?
I like every single color, but purple is my absolute favorite.
What is your favorite font?
Romana ef light – our first font we used in personalization of Voeu Du Coeur jewelry boxes.
What do you love about what you do?
I do not do what I do not love.
Who or what inspires you?
Lana del Rey.
If we are talking about brands, I am fascinated by Antropologie, Massimo Dutti, Zadig et Voltaire.
Are you a vintage obsessive? What’s your favorite era?
YES! I’m totally and completely in love with vintage. The “Roaring “20s” era is pure delight.
Your style tips
I adore putting together my outfits and mixing them up.
I combine the uncombinable and it always adds up.
Then, the result is outstanding!
How would you describe your style in life and your work?
Just do it:))
What’s your favourite quote?
If you think you are beaten, you are
If you think you dare not, you don’t,
If you like to win, but you think you can’t
It is almost certain you won’t.
If you think you’ll lose, you’re lost
For out of the world we find,
Success begins with a fellow’s will
It’s all in the state of mind.
If you think you are outclassed, you are
You’ve got to think high to rise,
You’ve got to be sure of yourself before
You can ever win a prize.
Life’s battles don’t always go
To the stronger or faster man,
But soon or late the man who wins
Is the man WHO THINKS HE CAN!
What’s your secret power?
Always be grateful.